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Great Discussion of the Social Enterprise

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Joe Doran (@doran_joe) tweeted the link to this discussion between Brian Morrissey and Reggie Bradford, Vitrue CEO. They do a good job in my opinion of providing an overview of the state of social media within the enterprise. We are seeing the same forces and trends at play. Social is extending well beyond marketing across […]

Coming to you Soon – an even faster Dashboard!

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We are pleased to report that Meteor is making improvements to our dashboard – enhancing current functionality and making our dashboard even faster. While we make these important changes, our dashboard and API will be temporarily unavailable starting tonight. Data collection will not be affected. Once the dashboard is back up and running faster than […]

How Brands Use Social Entertainment: Exhibit A

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Yesterday, Ariel Dos Santos (@agds) tweeted the following video: It’s an “ad” for TNT which is a new TV channel in Belgium.   I wrote “ad” because we don’t experience it like an ad.  It’s entertainment.  Not only that, but it’s entertainment that’s finding it’s way around the globe via word of mouth and sharing. […]

How Social Data Make Your Advertising Work Better

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Let’s not kid ourselves.  With rare exceptions people strongly dislike advertising that interrupts, distracts, and disrupts.  And yet, too many brands and the agencies that serve them persist in the belief that this is the only approach to advertising that works.  In so many cases, Facebook is simply enabling the same approach to advertising within […]

Social Media and the Sales Cycle

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I came across an article in Forbes by CEO of ConnectAndSell Shawn Mclaren that makes a number of assertions that Social is not an integral part of the sales cycle. While it made some strong emotional connections between selling and personal conversation, Meteor data shows- contrary to the claims made by Mr. Mclaren, that social […]

Social Entertainment Drives Sharing

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People are spending more and more of their time and attention with content that’s being shared with them by people they know. Shocker, right? What’s more surprising than that fact is the nature of the content that’s being shared and eating into the time we used to spend staring off into space while on the […]

“Environments for Creating and Convening Groups”

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Even though this TED talk is a 2.5 years old, it is still as relevant today as it was then. A major challenge advertisers face in the context of this massive change is how to adapt their ad budgeting, planning and execution to remain effective in an age of “many-to-many” communications.  Networks of engaged people […]

How to Get Started With Influencer Marketing

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In 2012, Influencer Marketing will be at the forefront of digital marketing. The confluence of sophisticated behavioral targeting technologies, real-time bidding platforms, social media, and user-centric analytics will provide marketers with the tools they need to reach and activate large, targeted audiences. The goal being to make sharing predictable and repeatable at a scale that […]