Turning Advocates Into Influencers

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The idea of your brand’s Influencers – that small subset of site visitors driving a substantial portion of site traffic (Meteor data shows 1% regularly drives 20-50%) – is sticking. So of course, the millionaire dollar question becomes – how do I find these folks? Unfortunately, marketers have become too accustomed to competing for and […]

How to Influence Influencers (Yes, They Really Exist)

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With everyone claiming to be a social media “expert” these days and with the plethora of social media “truths” floating around in space, it’s a wonder that anything ever sticks. When it passes the 3-day rule, THEN it becomes something worth checking out. One truth that seems to making its case against its place in […]

Word-of-Mouth Visitors Really Are More Valuable

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Finally, we can let the data speak for itself. “WOM clients are about 16% more profitable than those generated by conventional advertising.”This was published in a MediaPost article two weeks ago, supported by a recent Wharton study by professor of marketing, Christophe Van den Bulte, along with some other interesting findings: -Marketers can rest-assured and […]