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Meteor Solutions Acquired by Rio SEO

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Today we are announcing the acquisition of Meteor Solutions by Rio SEO, Covario Inc’s business unit focused on technology solutions for earned and owned digital media programs. Needless to say this is a proud moment for the team and we are very excited about the future as part Rio SEO.  The convergence of search and […]

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Sharing Drives Traffic, Engagement and Revenue – Part VIII

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We’re obsessed with the drivers and impact of sharing here at Meteor Solutions.  Information and entertainment finds us through our friends, colleagues, and the strangers we follow on blogs, message boards, and on services like Twitter, LinkedIn.  This trend is accelerating with the rapid adoption of smartphones.  Everyone is consuming content and connected with their […]

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Great Discussion of the Social Enterprise

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Joe Doran (@doran_joe) tweeted the link to this discussion between Brian Morrissey and Reggie Bradford, Vitrue CEO. They do a good job in my opinion of providing an overview of the state of social media within the enterprise. We are seeing the same forces and trends at play. Social is extending well beyond marketing across […]

How Brands Use Social Entertainment: Exhibit A

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Yesterday, Ariel Dos Santos (@agds) tweeted the following video: It’s an “ad” for TNT which is a new TV channel in Belgium.   I wrote “ad” because we don’t experience it like an ad.  It’s entertainment.  Not only that, but it’s entertainment that’s finding it’s way around the globe via word of mouth and sharing. […]

SocialTV Drives Advertising Effectiveness

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Last week, we were invited to participate in NBC Universal’s second symposium on SocialTV.  The goal of the event was to provide advertisers with a deeper and more detailed understanding of the opportunities created when the combination of television programs and social media is used to drive deeper engagement with the content and integrated advertising.  We […]

How Social Data Make Your Advertising Work Better

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Let’s not kid ourselves.  With rare exceptions people strongly dislike advertising that interrupts, distracts, and disrupts.  And yet, too many brands and the agencies that serve them persist in the belief that this is the only approach to advertising that works.  In so many cases, Facebook is simply enabling the same approach to advertising within […]

Social Entertainment Drives Sharing

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People are spending more and more of their time and attention with content that’s being shared with them by people they know. Shocker, right? What’s more surprising than that fact is the nature of the content that’s being shared and eating into the time we used to spend staring off into space while on the […]

“Environments for Creating and Convening Groups”

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Even though this TED talk is a 2.5 years old, it is still as relevant today as it was then. A major challenge advertisers face in the context of this massive change is how to adapt their ad budgeting, planning and execution to remain effective in an age of “many-to-many” communications.  Networks of engaged people […]